In a recent taping of Jimmy Kimmel Live!, several local businesses were treated to some high-visibility advertising – for free! The show’s taping of Austin’s SXSW incorporated signs of local iconic businesses beloved by locals. Landmarks such as Rounders Pizzeria, the Continental Club, and Hut’s Hamburgers, each known for their eye-catching neon signs, got their 15 minutes of fame (or more) in front of millions of viewers throughout a week of taping.
A lot of local love was bestowed upon venerable local eateries and foodstuffs, like the queso omelet at Magnolia Café, and Bird’s Barbershop, which offers patrons a nice cold one with each hair cut. As local band White Denim played, signs of seminal local institutions were displayed behind them on stage, where they were clearly visible. Most businesses interviewed had no idea that was going to happen, but were glad it did. The daily rate for advertising on a late night show such as Jimmy Kimmel Live! Ranges from $50,000 to $80,000 – for a mere 30 seconds! That’s a plug many of these businesses could not have afforded.