The town of Zanesville in Ohio, with a population 25,487 (according to the 2010 census), is by most standards a quintessentially small town. But it thinks big. And the recent implementation of signage to help bolster its tourist activity is just one example of that. Recently, the Zanesville Muskingum County Chamber of Commerce and the Downtown Association put their heads together and came up with a scheme to improve tourism in the community.
The two drew inspiration from online research and trips to the “Over the Rhine” and “short north” (in Columbus) districts, models of revitalization, which have been very successful in engaging visitors in the state. The plan involves using signs to give full play to what the city offers, using design themes and cues from those bigger cities.
To make more information available to visitors, when the welcome center is closed, signs are now displayed to direct visitors to various areas: restaurant, arts and culture, recreation, and other relevant business sectors. Each sector – restaurant, shopping, etc. – is color-coordinated, so that people can easily identify which type of businesses are located where.