Posts Tagged ‘signage’

You Are Here: Using Signs to Help Visitors When the Visitors’ Center’s Not Open

Thursday, March 20th, 2014

Welcome to Zanesville OhioThe town of Zanesville in Ohio, with a population 25,487 (according to the 2010 census), is by most standards a quintessentially small town.  But it thinks big.  And the recent implementation of signage to help bolster its tourist activity is just one example of that. Recently, the Zanesville Muskingum County Chamber of Commerce and the Downtown Association put their heads together and came up with a scheme to improve tourism in the community.

The two drew inspiration from online research and trips to the “Over the Rhine” and “short north” (in Columbus) districts, models of revitalization, which have been very successful in engaging visitors in the state. The plan involves using signs to give full play to what the city offers, using design themes and cues from those bigger cities.

To make more information available to visitors, when the welcome center is closed, signs are now displayed to direct visitors to various areas: restaurant, arts and culture, recreation, and other relevant business sectors.  Each sector – restaurant, shopping, etc. – is color-coordinated, so that people can easily identify which type of businesses are located where.

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Going Public: How Austin Small Business Signs Got Plugged on Jimmy Kimmel Live!

Tuesday, March 18th, 2014

In a recent taping of Jimmy Kimmel Live!, several local businesses were treated to some high-visibility advertising – for free!   The show’s taping of Austin’s SXSW incorporated signs of local iconic businesses beloved by locals.   Landmarks such as Rounders Pizzeria, the Continental Club, and Hut’s Hamburgers, each known for their eye-catching neon signs, got their 15 minutes of fame (or more) in front of millions of viewers throughout a week of taping.

A lot of local love was bestowed upon venerable local eateries and foodstuffs, like the queso omelet at Magnolia Café, and Bird’s Barbershop, which offers patrons a nice cold one with each hair cut.  As local band White Denim played, signs of seminal local institutions were displayed behind them on stage, where they were clearly visible.  Most businesses interviewed had no idea that was going to happen, but were glad it did.   The daily rate for advertising on a late night show such as Jimmy Kimmel Live! Ranges from $50,000 to $80,000 – for a mere 30 seconds!  That’s a plug many of these businesses could not have afforded.

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New Signage to Make a Big Impression in Florida

Wednesday, January 22nd, 2014

florida welcome signFlorida senator Aaron Bean wants his state to make a better impression – and rightly so.  Even though Florida has consistently been the number one destination for those traveling by car in the U.S., the senator (as well as the state’s Department of Transportation) thinks the sign welcoming people to it is, well, sort of unwelcoming.  Compared to South Carolina, which is “extremely stately” according to Bean, the sign people see when they enter Florida’s state line is “piddly”.

After hitting the 90 million visitors mark in 2013, Florida’s chomping at the bit to hit 100 million this year, especially since half of those folks will cross the border in some sort of vehicle.  In a fortuitous coup, a plan that will create epic archways that tower over palm trees and landscaping that screams “The Sunshine State”, will be placed at two key locations (Interstate 75 and Interstate 95), and is getting the green light, thanks to $2.8 million in funding from the DOT District.

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The Economic Value of Business Signage [Infographic]

Monday, November 11th, 2013

Working with some great data from a recent study conducted by the University of Cincinnati and the Economics Center that analyzed the economic value of on-premise signage, we recently collaborated with our digital marketing team to create a really cool infographic about signage and it’s economic value.

Find our infographic at the following location, and feel free to re-post it or to share it via social media:

ECONOMIC VALUE OF SIGNS INFOGRAPHIC

economic value of signs infographic

The Trader Joe’s Effect: Crafting Clever Signs that Get Noticed!

Tuesday, October 29th, 2013

mr tea creative signageOne of the signature moves that Trader Joe’s (TJ’s)perfected was the clever sign.  Placed throughout the stores’ aisles, one might find a play on the movie, “Attack of the 50-foot Woman”, or “Raiders of the Lost Ark”, or some other cheeky pop culture reference.   Whichever came first, revolving café signage or TJ’s, cafés have a reputation for clever signage as well.  In fact, the signage that is so distinctively TJ’s uses the same basic components cafés use – a black chalkboard and multi-colored chalk.

A recent post on fastcocreate.com showcases some very bright signage created by the tea purveyor David’s Tea.  Great one-liners are the standard; “Hello? Is it tea you’re looking for?”, is paired with a handsomely drawn likeness of Lionel Richie.  Another sign shows a realistic drawing of the actress Meryl Streep, but the “r” has been omitted from her last name.   The article’s author believes that this is one way that independent coffee (and tea) houses can distinguish themselves from their more mainstream competitors, e.g., Starbucks.

Blue Pond Signs has a similar philosophy about creating signs – we believe custom and creative are two sides of the same coin!  When Blue Pond Signs (BPS) worked with Equator Coffee and Teas, we met with them, surveyed the site, and created exterior signage that used their logo to reflect their distinctive brand and company philosophy, namely, that coffee and tea can be produced sustainably, fairly, and taste great!

Signs can be iconic or they can be ordinary, the difference really comes down to how much time is invested in their craftsmanship and durability.  While indisputably clever, the signs at TJ’s are by design temporary.  To create signage that will draw customers or clients, embody the spirit of your company, and have lasting appeal beyond current pop culture trends, we recommend working with our seasoned team of signage professionals who can help you craft a sign that expresses all you wish to say about your company today and tomorrow.

Iconic Signage of the Bay Area

Friday, August 30th, 2013

With another Holiday Weekend upon us (Happy Labor Day all!), we thought we’d have a little fun this Friday and take a look at some of the most iconic signs from around the San Francisco Bay Area, home of our Blue Pond Signs offices in San Rafael. The Bay Area is home to dozens of famous and historically significant pieces of architecture. Wonders like the Golden Gate Bridge, the Transamerica building, and Mission San Francisco have graced dozens of travel guides and served as tourist attractions for years. Often overlooked but equally important, there are many iconic signs that have contributed to the great skylines the Bay Area is home to:

The Yahoo Billboard – San Francisco
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Although the sign was unfortunately taken down in 2011, the Yahoo billboard stood alongside Interstate 80 in the heart of downtown San Francisco for over a decade. Erected in 1999 at the height of the first dot-com boom, the retro styled sign inspired sister signs in both New York and Los Angeles. San Francisco and Bay Area residents saw the iconic billboard as a monument to the cities role in the development of the tech industry.

Grand Lake Theater Sign – Oakland
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A landmark since the theater opened in 1926, the sign atop the Grand Lake Theater in the Lake Merritt neighborhood of Oakland brings us back to a time when the theater was the entertainment hub of cities. Designed by Theodore Wetteland, the iconic sign atop the theater is 52 feet high by 72 feet wide, and uses 2,800 colored light bulbs. It is still the largest rotary contact sign west of the Mississippi River. The theater still houses multiple active movie screens today.

Doggy Diner – San Francisco
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Kids on a trip to the SF Zoo might be confused at the seemingly random statue of a dog in a chef outfit nearby, but their parents might know the significance. The Doggie Diner was a popular Bay Area fast food chain that operated from 1949 to 1986. After the chain closed, many of the doggie heads were taken down, vandalized or stolen. The sign on Sloat Blvd is currently the last one standing after receiving a much needed renovation in 2001. In 2008, the sign officially became a San Francisco Landmark.

Directory Signs – Get as Creative as you Want

Monday, March 21st, 2011

While most people might consider choosing a style for a lobby directory or directory signage to be rather mundane, there are actually hundreds of different options to choose from. Whether you are simply looking to create a single name listing for a cubicle, or a lobby directory sign for a 100-tenant building, a wide variety of colors, materials, and styles are there to choose from.

Our most recent installment on our YouTube channel highlights the diversity amongst the directory signage we have created for clients over the last several years. We hope you enjoy the video!

A Historical Lesson in Business Signage

Thursday, February 24th, 2011

It’s about that time of the month again, so we went ahead and uploaded our latest video creation to our YouTube channel. This month we decided to have a little fun, and give our interpretation of how business signs have evolved from the earliest drawings of the cavemen up until today. The new video can be found HERE or you can always visit our YouTube channel HERE.

Our new Video:

Custom Signs for Businesses – New Video!

Tuesday, November 16th, 2010

Our latest video titled, “Custom Signs for Businesses,” has been added to our YouTube channel as of today.  In this video, we feature many of the signs we’ve created for all types of businesses from around the country in our 35 years of sign design and fabrication experience.  Signs featured in the video include businesses such as Hotwire.com, OpenTable, BitTorrent, Healthline, various lobby directories from a number of multi-unit office buildings, Beaulieu Vineyards, Ghirardelli Chocolate, Avis, Sonoma National Bank, and many more.  It’s great to look back and see the diversity of projects that Blue Pond Signs has been involved in over the last several years alone.

New YouTube Channel and Dimensional Signs Video

Thursday, October 7th, 2010

Hello All,

We’ve created a new YouTube channel where you can find the latest and greatest video content from Blue Pond Signs.  We’ll be uploading about one new video per month as we find time to create them, and we welcome your input and suggestions throughout the process.

Here is the URL for the BLUE POND SIGNS YOUTUBE CHANNEL

And here is our 1st video… Enjoy!