You may be familiar with salesforce.com, but how about FinancialForce.com? FinancialForce.com builds the #1 accounting, billing and professional services automation (PSA) applications on the salesforce platform, which makes it pretty high up in the hierarchy of “cloud” applications companies. As a SaaS provider to a galaxy of fast companies and energetic start-ups, the company knew that its signage needed to say, crisp, cutting-edge, cloud leader – the moment people saw it. Here’s a Forbes article mentioning FinancialForce.com: http://www.forbes.com/sites/louiscolumbus/2013/10/07/why-salesforce-is-winning-the-cloud-platform-war/
For Cloud Clients, The Sky’s the Limit
FinancialForce.com contracted Blue Pond Signs (which has substantial experience working with technology firms and start-ups) to create its signage: bringing the lush, azure blues of FinancialForce.com’s logo popping off its’ wall through a dimensional acrylic sign. To give the sign its depth (or gradient), Blue Pond Signs discussed several options (such as brushed aluminum finished letters and a reverse cut logo out of brushed aluminum) with this client. The client decided they wanted to keep their logo colors (various shades of sky blue, in keeping with their service as a cloud company) as part of the final sign design. To do this, Blue Pond Signs produced an acrylic sign, which contrasted the sign’s colors nicely against its crisp, white walls.
The New Moderns
Technology and start-up firms are leading the way in taking branding in fresh, new directions. While building a platform, these pioneering companies are looking at the best ways to establish a brand, and with that, brand recognition. As their tech big brothers and sisters can attest, a company’s sign is the first way to establish that recognition and begin to cultivate positive associations with your company’s logo. For companies like FinancialForce.com, which opted to build on its logo in its office signage, investing in a quality interior and/or exterior sign is a great step towards establishing a presence and positive brand recognition.