Posts Tagged ‘equator coffee’

The Trader Joe’s Effect: Crafting Clever Signs that Get Noticed!

Tuesday, October 29th, 2013

mr tea creative signageOne of the signature moves that Trader Joe’s (TJ’s)perfected was the clever sign.  Placed throughout the stores’ aisles, one might find a play on the movie, “Attack of the 50-foot Woman”, or “Raiders of the Lost Ark”, or some other cheeky pop culture reference.   Whichever came first, revolving café signage or TJ’s, cafés have a reputation for clever signage as well.  In fact, the signage that is so distinctively TJ’s uses the same basic components cafés use – a black chalkboard and multi-colored chalk.

A recent post on fastcocreate.com showcases some very bright signage created by the tea purveyor David’s Tea.  Great one-liners are the standard; “Hello? Is it tea you’re looking for?”, is paired with a handsomely drawn likeness of Lionel Richie.  Another sign shows a realistic drawing of the actress Meryl Streep, but the “r” has been omitted from her last name.   The article’s author believes that this is one way that independent coffee (and tea) houses can distinguish themselves from their more mainstream competitors, e.g., Starbucks.

Blue Pond Signs has a similar philosophy about creating signs – we believe custom and creative are two sides of the same coin!  When Blue Pond Signs (BPS) worked with Equator Coffee and Teas, we met with them, surveyed the site, and created exterior signage that used their logo to reflect their distinctive brand and company philosophy, namely, that coffee and tea can be produced sustainably, fairly, and taste great!

Signs can be iconic or they can be ordinary, the difference really comes down to how much time is invested in their craftsmanship and durability.  While indisputably clever, the signs at TJ’s are by design temporary.  To create signage that will draw customers or clients, embody the spirit of your company, and have lasting appeal beyond current pop culture trends, we recommend working with our seasoned team of signage professionals who can help you craft a sign that expresses all you wish to say about your company today and tomorrow.