As it turns out, according to a recent survey, there are generational preferences when it comes to indoor signage. Yet in spite of the variations, all small business owners seem to agree that signage is a must in order to attract customers. Business owners also agree that it takes attractive and readable signs boasting clarity in order to get traffic through the doors.
Many young business owners have increasingly begun to favor banners, window clings, and posters when it comes to indoor business signage. Infused with intelligent humor and bold graphics, signs created for younger generations of business owners boast their own styles with appealing characteristics.
Business owners of the Baby Boomer generation also favor the use of signs–nearly as much as any other tool, but tend to favor designs that complement a simple call to action. Differences aside–and there’s certainly plenty of overlap–both newbies and veterans are well aware of the benefits of employing indoor signs to promote various aspects of business.