Small Businesses Need Effective Signs

small-biz-signsA recent study conducted by FedEx Services determined that small businesses rely on signs to market and promote sales. Specifically, small businesses rely on signs, banners, and posters to economically attract customers or clients. Creating effective signage, however, involves some essential elements. The following tips can help small businesses create the signage they need to grow their business.

Be Brief

According to marketing experts, people will not spend more than twenty seconds reading a sign. Therefore, signs need to be bold in order to attract attention and short in order to communicate the necessary information. Businesses use signs or posters to share the most essential part of their message. If they try to say too much in one sign, customers may not read a sign with too much text.

Call to Action

Effective signs provide some instruction for potential customers. They might tell people to visit the information desk for more details or register with a customer representative to save money. Subtle direction can be helpful for customers. Businesses must decide what it is they want customers to do upon reading their signs and design their signs accordingly

Consult a Sign Company

The design experts of sign companies specialize in signs as marketing solutions. Their know-how can inform small businesses so that they, too, can develop signage that suits their marketing needs. Working with a sign company is the most effective way to achieve optimum signage that attracts customers and communicates important information with them.

Be Analytical

While the creation of signage is important, businesses should not stop considering their signs once they post them. It’s vital for businesses to track the effectiveness of their signs. They may need to make adjustments to their message, for example. Many businesses train staff members to talk to customers and record information they can provide about the signs. It’s important to track how many customers visited your business because of the signs. Businesses need to be aware how their marketing tools are working and whether or not they need to be changed in some way.

Small businesses use signs strategically, which is why signage has become such an effective marketing solution for them. If you own a small business, consider revisiting your signage with this information in mind. You may want to tweak your signs so they’ll work more effectively for your business.


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