At the mouth of the Mojave Desert, Joshua Tree National Park, and the Mojave Preserve, lays the town of Twentynine Palms, CA. The small desert community, an artists’ enclave for decades, renowned for its murals and stunning natural beauty, recently approved plans to substantially improve the face of the town. Business owners along a main corollary of the town, Adobe Road, will be able to apply for funds to make substantial improvements, such as repainting or acquiring new monument signs, thanks to the city’s Community Reinvestment Program.
The funds will not be available to any businesses currently under construction, improvements that were already required by city regulations, or retroactively for work completed prior to the launch of the program (April 14, 2014). Potential upgrades include:
- Up to $1,000 in reimbursements for exterior painting (in desert color groups, e.g., grays and slate, vegetation greens, sand, brick and muted blues). Free consultation with the
- Public Arts Advisory Committee will be available to business owners.
- Up to $10,000 in reimbursements for trash enclosures.
- Up to $10,000 in reimbursements for drought tolerant landscaping.
- Up to $10,000 in reimbursements for pole-mounted sign replacement of (for code-compliant monument signs).
The thinking behind the major redo is to revitalize downtown Twentynine Palms, which is considered a hub for the community’s activities and its identity. The 175 page Twentynine Palms Downtown Economic Revitalization Specific Plan includes specific goals, a detailed Land Use Plan, land use and development, streetscape improvements, an assessment of public infrastructure and facilities, and an action plan for any identified improvements, as well as the responsible parties and funding allocations for each.
These projects will be funded on a first come-first serve basis. They must be completed within three months. $250,000 has been set aside to help businesses along Twentynine Palms Highway and Adobe Road and Twentynine Palms Highway beautify their sites. The city hopes that by focusing on these improvements in the core of downtown, it will be able to spur a renaissance in the community.