If Equator Coffee & Teas had a motto it could well be “You can taste our integrity”. The coffee roaster which farms its own coffee, a rarity among roasters, fully admits to being obsessed with quality and impact. Having cultivated a loyal following of chefs for their signature coffees built at the crossroads of “green” and “socially responsible”, the company recently opened its first coffee bar at Proof Lab Surf Shop in Mill Valley, California, thereby reiterating another tenet they live by: artisanal but not pretentious.
For their flagship shop, they engaged Blue Pond Signs to hand-paint their logo (a tiger) and signage, on the shop’s North and South sides, bringing the iconic symbol of the company’s dedication to operating as an eco-responsible company to life. Delighted with Blue Pond’s crystalline grasp of the company’s vision, they also commissioned vinyl logo graphics for the front doors of Equator Coffee & Teas’ office and the shop at Proof Lab from them.
Blue Pond Signs (BPS) believes that properly executing each project means working in tandem with the client, and for this project, BPS created the necessary synergy by liaising between the architect, designers and the client, to fully actualize the client’s vision. That’s why they met with the client and conducted a site survey to create a design that captured the feeling of a life-size tiger “roaming freely” through the landscaping. The final phase of the project will incorporate BPS-created text for wood surf boards to be displayed outside the shop.
Equator’s CEO, Helen Russell, had this to say about the experience:
“We really enjoy working with Blue Pond Signs, their team is professional and knowledgeable about all sign and branding applications, whether it be for our vehicle branding or painting our beloved Equator Tiger on one of our buildings. There is no other sign company I would trust with hand painting our Equator Tiger Logo – they do an amazing job!”
Learn more about Equator Coffee & Teas by visiting http://www.equatorcoffees.com/ today!