Archive for June, 2014

Small Businesses Need Effective Signs

Sunday, June 22nd, 2014

small-biz-signsA recent study conducted by FedEx Services determined that small businesses rely on signs to market and promote sales. Specifically, small businesses rely on signs, banners, and posters to economically attract customers or clients. Creating effective signage, however, involves some essential elements. The following tips can help small businesses create the signage they need to grow their business.

Be Brief

According to marketing experts, people will not spend more than twenty seconds reading a sign. Therefore, signs need to be bold in order to attract attention and short in order to communicate the necessary information. Businesses use signs or posters to share the most essential part of their message. If they try to say too much in one sign, customers may not read a sign with too much text.

Call to Action

Effective signs provide some instruction for potential customers. They might tell people to visit the information desk for more details or register with a customer representative to save money. Subtle direction can be helpful for customers. Businesses must decide what it is they want customers to do upon reading their signs and design their signs accordingly

Attracting Customers with Signs

Thursday, June 19th, 2014

signageAs it turns out, according to a recent survey, there are generational preferences when it comes to indoor signage. Yet in spite of the variations, all small business owners seem to agree that signage is a must in order to attract customers. Business owners also agree that it takes attractive and readable signs boasting clarity in order to get traffic through the doors.

Generational Differences

Many young business owners have increasingly begun to favor banners, window clings, and posters when it comes to indoor business signage. Infused with intelligent humor and bold graphics, signs created for younger generations of business owners boast their own styles with appealing characteristics.

Business owners of the Baby Boomer generation also favor the use of signs–nearly as much as any other tool, but tend to favor designs that complement a simple call to action. Differences aside–and there’s certainly plenty of overlap–both newbies and veterans are well aware of the benefits of employing indoor signs to promote various aspects of business.

Costa Mesa May Impose More Business Sign Limitations

Tuesday, June 17th, 2014

costa-mesa-welcomeCity leaders in Costa Mesa are discussing proposals to employ more limits and regulations for business signage. This, not surprisingly, has angered the business community. Small and mid-sized businesses, in particular, have balked at the idea of new limits that could decrease their ability to drive traffic to their doors. According to reports, disagreements about business signs in Costa Mesa have been an ongoing issue.

Signs Are Too Big

The mayor of Costa Mesa has stated that many monument-size signs around the city are simply too big. Short of calling them eyesores, the mayor believes these large signs are not attractive. The mayor and city council, for instance, think it’s time to revisit their sign regulations and to design some new rules for business signs. While the changes would be more restrictive, it’s still uncertain as to how restrictive the new rules may be. The council is still discussing various proposals. Some of the council is bothered by the fact that some businesses have multiple signs. One proposal would limit not only the size of a sign (in proportion to the size of the business property), but also the number of signs that could be posted.