Archive for March, 2014

You Are Here: Using Signs to Help Visitors When the Visitors’ Center’s Not Open

Thursday, March 20th, 2014

Welcome to Zanesville OhioThe town of Zanesville in Ohio, with a population 25,487 (according to the 2010 census), is by most standards a quintessentially small town.  But it thinks big.  And the recent implementation of signage to help bolster its tourist activity is just one example of that. Recently, the Zanesville Muskingum County Chamber of Commerce and the Downtown Association put their heads together and came up with a scheme to improve tourism in the community.

The two drew inspiration from online research and trips to the “Over the Rhine” and “short north” (in Columbus) districts, models of revitalization, which have been very successful in engaging visitors in the state. The plan involves using signs to give full play to what the city offers, using design themes and cues from those bigger cities.

To make more information available to visitors, when the welcome center is closed, signs are now displayed to direct visitors to various areas: restaurant, arts and culture, recreation, and other relevant business sectors.  Each sector – restaurant, shopping, etc. – is color-coordinated, so that people can easily identify which type of businesses are located where.

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Going Public: How Austin Small Business Signs Got Plugged on Jimmy Kimmel Live!

Tuesday, March 18th, 2014

In a recent taping of Jimmy Kimmel Live!, several local businesses were treated to some high-visibility advertising – for free!   The show’s taping of Austin’s SXSW incorporated signs of local iconic businesses beloved by locals.   Landmarks such as Rounders Pizzeria, the Continental Club, and Hut’s Hamburgers, each known for their eye-catching neon signs, got their 15 minutes of fame (or more) in front of millions of viewers throughout a week of taping.

A lot of local love was bestowed upon venerable local eateries and foodstuffs, like the queso omelet at Magnolia Café, and Bird’s Barbershop, which offers patrons a nice cold one with each hair cut.  As local band White Denim played, signs of seminal local institutions were displayed behind them on stage, where they were clearly visible.  Most businesses interviewed had no idea that was going to happen, but were glad it did.   The daily rate for advertising on a late night show such as Jimmy Kimmel Live! Ranges from $50,000 to $80,000 – for a mere 30 seconds!  That’s a plug many of these businesses could not have afforded.

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A Visual Tribute to the Luck of the Irish in America

Sunday, March 16th, 2014

As a signage company, we are familiar with a lot of symbols and icons associated with various organizations, events, emotions, and even less tangible things like luck. As we look ahead to St. Patrick’s Day this year, we thought it would be fun to pay tribute to the Luck of the Irish in America, as creatively laid out in the following infographic by ExpertPromos.com. Aside from the obvious “lucky sign” that is the four-leaf clover, the infographic also mentions “snakes” as St. Patrick was once said to have stood on a hilltop with only a wooden staff by his side, and banished all of the snakes from Ireland. Another interesting fact is that the color blue was actually originally associated with St. Patrick’s Day, but over time green took over in popularity due to Ireland’s nickname as “The Emerald Isle,” the green in the Irish flag, and the clover used by St. Patrick in his teachings about Catholicism.

We hope you enjoyed this infographic as much as we did!

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